Classification: Branding, Print and Editorial Design
Client: Scott's Miracle-Gro®
Collaborated With: CBX (NY) design team. Specifically: Pete Chieffo (Associate Creative Director), John Farrar (Design Director), Ted Bachman, and Sergio Cardona
Back Story: During my internship at CBX (NYC), I was deligated the task of designing a pamphlet that introduces the consumer to a new Scott's Miracle-Gro® product, Gro-Ables™. These Designs are based on the current (2013) Gro-Ables™ branding.
Additional Information: To learn more about Scott's Miracle-Gro®: Gro-Ables™, please visit their website.
PROCESS WORK After looking at some inspiration for this project (specifically die cuts and various folds), I proceeded to sketch a few designs, did some rough mock-ups and then went to the computer to further flush out the intial mockups.
These are the intial directions that were presented to the client.
FINAL DESIGN After presenting the intial designs to the client, they decided to go with the z-fold and belly band concept. Here is the front cover of the z-fold pamphlet.
Front cover and a few spreads of the z-fold pamphlet. The front of the wrap-around belly band is also featured here. It utilizes the Scott's Miracle-Gro® black circle with yellow ring, leaf logo and the Gro-Ables™ fence featured on pack as well.
This is the back side of the z-fold pamphlet. When the belly band is flipped over, it says "Measure Twice, Plant Once!" and doubles as a ruler to use when planting Gro-Ables™
Here is the Scott's Miracle-Gro®: Gro-Ables™ TV commerical. The pamphlet I designed is shown at 0:50 - 0:53