Branding, Packaging, Exhibit Design and Web Design
Highwire Brand Studio is a branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and comprehensive branding campaign for the Pet Department at Kroger
Confidentiality agreements disallow further project details from being disclosed publicly. If you wish to know more, feel free to contact me
with your questions. I'm happy to answer them!
Full view of a redesigned pet aisle. Wayfinding has been added for easier navigation. The structural renderings for this pet aisle were done by John M. Tatone.
This is a detail of the acrylic overhang that displays winning pet videos from the website (see below for website)
Detail of the new treat bar with interactive screen as well as the refrigerated pet food section.
Detail of the new wayfinding: floor decals, overhead signage, color coded shelving based on type of pet (dog, cat, and small pet)
Example of a possible charity, Halo Animal Rescue, pamphlet that customers could learn about in the pet food aisle and help support