Classification:
Branding, Packaging, Exhibit Design and Web Design

Back Story:
Highwire Brand Studio is a branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and comprehensive branding campaign for the Pet Department at Kroger

Additional Information:
Confidentiality agreements disallow further project details from being disclosed publicly. If you wish to know more, feel free to contact me with your questions. I'm happy to answer them!
Highwire: Full Aisle
Full view of a redesigned pet aisle. Wayfinding has been added for easier navigation. The structural renderings for this pet aisle were done by John M. Tatone.
Highwire: Acrylic Overhang
This is a detail of the acrylic overhang that displays winning pet videos from the website (see below for website)
Highwire: Treat detail
Detail of the new treat bar with interactive screen as well as the refrigerated pet food section.
Highwire: Aisle Detail
Detail of the new wayfinding: floor decals, overhead signage, color coded shelving based on type of pet (dog, cat, and small pet)
Highwire: Pamphlet
Example of a possible charity, Halo Animal Rescue, pamphlet that customers could learn about in the pet food aisle and help support
Highwire: iPhone App
iPhone app
Highwire: Website
Web design
Thanks
© Erin Killinger 2011 All Rights Reserved.