Branding, Packaging and UI/UX
Senior thesis project at Miami University
Veg & Go provides a convenient way for college students to eat one serving of fresh vegetables while on the go. To receive maximum health benefits, the USDA suggests eating 2.5 to 4 servings of vegetables a day from the following five different vegetable categories: dark green, orange, legumes, starch, and other. Each package is color coded based on these five categories. When the packs come together they create a pentagon, symbolizing the five categories.
The iPhone app tracks your vegetable consumption once you scan the QR code on the pack. Depending on your consumption, you’ll receive a 10-15% off coupon towards future purchases as an incentive to eat more vegetables
Veg & Go branding
Packaging: front panels
When each package comes together, it forms a pentagon shape (reminiscent of the five USDA suggested categories of vegetables that one should eat from).
Veg & Go vending machines would be on college campuses (for example) for easy access for consumers.
Inforgraphic (full and detail shots) about what vegetables to eat
Veg & Go iPhone app (main pages): log in, personal account and Veggie Tracker
Veg & Go iPhone app: personal account screen, coupons and product store
Veg & Go iPhone app: Veggie Tracker screen, QR code scanner and charts about your personal veggie consumption
My senior thesis exhibit